Online banking: Boursorama trick to attract Orange Bank customers against BNP Paribas

If Boursorama exceeded 5 million customers this month, the online bank wants more. If its recent communications are to be believed, the Socit Generale subsidiary is taking particular note of the 800,000 Orange Bank customers promised by Hello Bank. This time, Boursorama plays on the ropes of humor after he has approached American stars Brad Pitt and Mike Tyson in the past.

The tone is playful, but the message clear. Boursorama Banque, which announced this Tuesday that it has surpassed 5 million customers, is trying to attract 800,000 Orange Bank account holders to join it due to the upcoming closure of the phone operator’s banking services.

Online banking is actually offered in the daily press World Or Le Figaro especially advertising pages with the following message: If you were in a bank that specializes in phones, join a bank that specializes in banking.

Boursorama bank advertisement published on LinkedIn

An insult that seeks to discourage Orange Bank customers from visiting Hello bank!, BNP Paribas’ digital banking brand, in exclusive talks to take over Orange Bank. Monday, Hello Bank! He also responded by resuming Boursorama’s message on LinkedIn and adding the message Gluttony is an ugly mistake.

Answer Hello Bank

Orange Bank, for its part, remains silent. At the end of 2022, it has lost more than a billion euros (1.09 billion to be exact) since its launch in 2016. The year 2022 was also the most expensive for its shareholders, with losses of 200 million euros.

Brad Pitt and Mike Tyson at Boursorama

Boursorama has a habit of trying communication tricks. In January 2021, a subsidiary of Socit Générale hired boxer and actor Mike Tyson after displaying Brad Pitt’s famous face next to its logo.

With Brad Pitt, the goal was to be among the banks that count, thanks to a quality film and an iconic series. This goal was achieved beyond our expectations, explained Xavier Prin, Marketing Director of Online Bank MoneyVox. (…) In a very dense competitive environment, we decided to distinguish ourselves with the quality of our offers, prices, but also with communication.

The amount of the American stars’ fees has not been disclosed.

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