Article by Everett Potter for Forbes USA – translated by Flora Lucas
Forbes asked some of the world’s leading travel experts to look into their crystal balls (and bookings) to get an idea of where people like to go.
No one will be surprised to learn that Italy will once again be a hot destination in 2024. “Italy remains incredibly popular and our number one destination,” said Lisa Leavitt of Active Travels, a Virtuoso travel agency in Boston. “However, we are also getting more and more requests for Switzerland, Iceland and Scandinavia for next summer as customers want to escape the heat. »
Climate change is really dictating travel plans for the new year, especially for those looking to travel to Europe next summer. “Northern Europe, especially Norway, is one of the hottest areas for 2024,” says Tom Hale of Backroads, the world’s largest active travel company. “We run many Backroads trips to the Norwegian Fjords, including walking and hiking trips, multi-adventure trips, new women’s adventure trips and family trips. We also offer a walking trip to Lofoten beyond the Arctic Circle. The hike is challenging; accommodation is in rorbuer Authentic, cozy, modernized fisherman’s cottages on the water’s edge and the views are breathtaking everywhere you look. Another part of Northern Europe we are seeing interest in is our new Danish Islands Bike Tour. Launching in 2024, the tour is selling well, with some dates already sold out. »
Go beyond what is usual in Europe
Norway is emerging as one of the places to visit in 2024. It is also a new destination for DuVine Cycling + Adventure Co, a luxury cycling company whose first departures will take place in 2024. “This destination is less known for cycling, but ribbons of cobblestones picture-perfect along the shores of majestic fjords make it an ideal destination for exploring by bike,” said DuVine President Andy Levine.
Cruises are still popular, but some cruise lines have made adjustments to deal with summer crowds and global warming. Christopher Prelog, president of Windstar Cruises, said, “Europe remains a very popular destination for Americans in the summer and fall, but we also have the opportunity to enjoy the cooler weather of the Mediterranean on our first sailings. in winter and early spring. So far, these options have been surprisingly well received. Our customers seem to appreciate being able to visit the region off-peak. »
There are also private tours, tailored for discerning and informed travelers. Cari Gray, president of Gray & Co, an award-winning travel agency that offers high-end private travel, says her clients want to go “beyond what’s normal in Europe.” Cari Gray lists Corsica and Sardinia as popular choices, as well as Mallorca and Menorca. Her customers are also eager to visit the Portuguese regions of Alentejo and Algarve.
According to Tauck Tours President Jennifer Tombaugh, “Small groups, averaging 24 people, represent 70% of our ground activities in Europe. Smaller groups on our river cruises offer the personalized service that has earned us the number one spot in European river cruises Travel + free time This year. Small ship programs that discover hidden nooks and crannies that larger ships can’t reach continue to thrive. The growth of small groups shows no signs of slowing down, whether it’s the unique approach they provide, the desire for a more intimate setting, or the sense of security they provide. In 2024, we will fly on selected routes in even smaller groups, with an average of 16 people.”
Shannon Stowell, CEO of the Adventure Travel Trade Association, took a more systematic approach to where travelers are headed in 2024. “In our recent survey of more than 110 adventure travel operators, travelers said the Mediterranean, Western Europe and South America were the destinations they is the biggest interest,” said Shannon Stowell. “China, West Africa and Russia are in the top three. »
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